The Element: What we’re about
The Element's is a unique network of committed individuals working to help power the growth of Rockford's downtown and surrounding neighborhoods as places where an up-to-date urban lifestyle is at our residents' doorsteps. Preferred by young professionals and creatives of all ages, the urban lifestyle includes a large dose of culture ,music, entertainment, visual arts, recreation and opportunities for learning.
This lifestyle and its building blocks are crucial in recruiting and retaining talent in today's competitive world marketplace. Study after study commissioned by Rockford's leadership has told Rockford that we must build this type of environment to be successful at recruiting & retaining the employees of today & tomorrow's economy. The Element is creating & supporting the pieces of this urban lifestyle and now more than ever we're committed to marketing and promoting all that is happening in downtown Rockford.